Who is Voyager?

SMART has built an organization with a mindset biased for action, innovation & constant change. Our goal is to come out with market shaping services that are relevant to the needs of our customers. The products we sell, how we do things, the way we are structured, the networks, systems and platforms that support us are all changing and evolving. We need to evolve to an organization that is better positioned for the future new business streams & evolving business models.

Mission

Transform & energize communities through the creation, development & delivery of game-changing digital services.

Vision

Be the preferred partner in digital life innovations.

Core Values

Customer-inspired

We always start with the customer.

Risk-taking & Accountability

We push boundaries.

Openness

We embrace possibilities.

Teamwork

We win together.

Curiosity & Creativity

We dare to ask.

Drive for excellence

We keep raising the bar.

Primary Typography

Venera is a typeface in 5 weights that captures the futuristic forms of the space race. Featuring full language support in each weight, its extended format is versatile with unique character. Used for the main logo and titles.

download all fonts

Branding Guidelines

2013

Color Specifications

VOYAGER BLUE
  • C97 M100 Y33 K27
  • R44 G31 B90
  • #2C1F5A
SUN YELLOW
  • C0 M29 Y91 K0
  • R253 G187 B48
  • #FDBB30
SPACE BLACK
  • C73 M67 Y65 K78
  • R26 G26 B26
  • #1A1A1A
OFF WHITE
  • C1 M1 Y1 K0
  • R249 G249 B249
  • #F9F9F9
VOYAGER BLUE
  • C100 M97 Y0 K45
  • R22 G20 B95
  • #16145F
SUN YELLOW
  • C0 M29 Y91 K0
  • R253 G187 B48
  • #FDBB30
SPACE BLACK
  • C70 M67 Y64 K74
  • R35 G31 B32
  • #231F20
OFF WHITE
  • C5 M4 Y7 K0
  • R239 G238 B231
  • #EFEEE7

Logo Usage Guidelines

1/5

A minimum clearspace must be maintained on the perimeter surrounding logo artwork as outlined on Logo Clearspace page. Must use the artwork provided.

All logo artwork is provided as Adobe Illustrator based EPS, or PNG. Elements of the logo artwork may not be recreated, deleted, cropped, or reconfigured.

Logo artwork must be uniformly scaled. Non-uniform scaling distorts the proportions of artwork and the relationship between the icons and letterforms.

Logo artwork should appear against a solid background to ensure maximum and proper contrast.

Logo artwork may only be reproduced directly from a digital file. It should never be reproduced from previously printed materials.

Don't change the logo's orientation

Don't bevel or emboss the logo.

Don't place the logo on a busy photograph or pattern.

Don't change the logo colors.

Don't crop the logo in any way.

Don't put a white box around the logo when placed on a dark or busy background.

Don't present the logo on vibrant colored backgrounds.

Don't place the logo on similarly-colored backgrounds.

Don't outline the logo in any color.

Don't reconfigure or change the size or placement of any logo elements.

Don't add drop shadow effects to the logo.

Don't stretch or squeeze the logo to distort proportions.

Don't recreate elements or replace with something else.

Logo Applications

Minimum Sizes

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Single Sign On

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